Our particular areas of specialism include consumer-focused industries and social media strategy. We have significant experience in managing or collaborating on several specific market research or marketing analysis tasks:
SURVEYS
: We can design consumer surveys that capture detailed information about what your customers, or wider members of the public, want and how they feel – and we can analysis of data gained from these consumer surveys in detail.
CASE STUDIES
: We review the launch of specific products into a particular market in order to highlight key lessons for companies looking to enter the market themselves.
MARKET SIZING
: We estimate the value of specific consumer goods markets in specific countries or regions, and segment these by product category, consumer group, distribution channel or manufacturer share.
CONSUMER INSIGHT
: We analyse and categorise the motivations and behaviour of consumers with regard to a particular product or service, based on survey data, focus groups, industry interviews and secondary research.
We can also combine elements of these tasks to create customised strategy consulting projects.